People are our purpose.
OUR GUIDING PRINCIPLES
I know a little bit about courage and vulnerability.
I had spent 19 years working in advertising agencies when I decided to go out on my own. I had 0 clients. I had a 0 words on a website. I had 0 financial cushion.
I had so. many. fears.
At the same time, I was reading Brené Brown's, The Gifts of Imperfection and her idea of Wholehearted living really resonated with me. She wrote,
“Wholehearted living is about engaging with our lives from a place of worthiness. It means cultivating the courage, compassion and connection to wake up in the morning and think, ‘no matter what gets done and how much is left undone, I am enough.'"
Not only was this exactly what I needed to hear (and continually repeat to myself), but it aligned so much with how I viewed client service - the most gratifying relationships are those where we're "in it" together, connected and honest and - sometimes - vulnerable.
It's the same in business - fear and change don't mix. The potential for failure and the comfort of sticking with what you know is what keeps most companies from reaching their goals and making true change.
And what do consumers want from brands?
Compassion and connection and authenticity.
(cue the angels singing.)
As a consultant, researcher, strategist and data geek, I get to do the work I love and create thoughtful, data-driven recommendations.
But what excites me most in life are the opportunities we each have to impact one another’s lives for good.
I graduated from the University of Alabama in 2018 with a degree in Communications and Advertising. Marketing has always excited me as well as design and I use any opportunity to be creative in my role at V-Formation and at home. I believe it's important to know yourself and what you're passionate about in life.
In my free time, you'll find me scrolling and posting on social media, especially Pinterest ... and fully embracing my Millennial self.
I'm excited to help our clients solve problems and to continue learning new things every day.
READY TO GET STARTED?
We'd love to hear your story.
Contact us today for a consultation.