People are our purpose.

OUR GUIDING PRINCIPLES

COURAGE

It takes bravery to make big changes, whether it’s your company, your brand or your personal life. We honor and embrace that and we are here to get vulnerable alongside you.

COMPASSION

It starts with empathy – feeling what you’re feeling. We work in partnership with you to address your needs – and in doing so, we make space for joy and gratitude and worthiness.

CONNECTION

As our client, you will be seen, heard and valued because being our authentic selves is how we are each strengthened from the relationship.

CURIOSITY

We dig deep to uncover the insights that matter. We don’t start with a solution; we are guided by data, conversation and the joy that comes with learning something new.

ANGIE VAUGHN

PRESIDENT

I know a little bit about courage and vulnerability.

I had spent 19 years working in advertising agencies when I decided to go out on my own. I had 0 clients. I had a 0 words on a website. I had 0 financial cushion.

I had so. many. fears.

At the same time, I was reading Brené Brown's, The Gifts of Imperfection and her idea of Wholehearted living really resonated with me. She wrote,

“Wholehearted living is about engaging with our lives from a place of worthiness. It means cultivating the courage, compassion and connection to wake up in the morning and think, ‘no matter what gets done and how much is left undone, I am enough.'"

Not only was this exactly what I needed to hear (and continually repeat to myself), but it aligned so much with how I viewed client service - the most gratifying relationships are those where we're "in it" together, connected and honest and - sometimes - vulnerable.

It's the same in business - fear and change don't mix. The potential for failure and the comfort of sticking with what you know is what keeps most companies from reaching their goals and making true change.

And what do consumers want from brands?

Compassion and connection and authenticity.

(cue the angels singing.)

As a consultant, researcher, strategist and data geek, I get to do the work I love and create thoughtful, data-driven recommendations.

But what excites me most in life are the opportunities we each have to impact one another’s lives for good.

SYDNEY FERMAN

DIGITAL COORDINATOR

I graduated from the University of Alabama in 2018 with a degree in Communications and Advertising. Marketing has always excited me as well as design and I use any opportunity to be creative in my role at V-Formation and at home. I believe it's important to know yourself and what you're passionate about in life.

In my free time, you'll find me scrolling and posting on social media, especially Pinterest ... and fully embracing my Millennial self.

I'm excited to help our clients solve problems and to continue learning new things every day.

READY TO GET STARTED?

We'd love to hear your story.

LET'S TALK